SNAPSHOT OF THE SALES PROCESS
AN AGENTS ROLE
When you make the decision to put your property on the market, the most important decision you will need to make before you commence the selling process is whether to appoint a professional or sell your property privately.
A real estate agent is a professional with local market expertise and experience coupled with superior marketing techniques aimed at achieving the best result for the sale of your property. An agent can provide you with the most current market trends and also assist by providing expert information about prices, financing, marketing and general information about the housing market. An agent will act on your behalf, providing you with advice and guidance to help you achieve the best result.
UNDERSTANDING MARKETPLACE DYNAMICS
It’s important for an agent to have a thorough understanding of where the most likely buyer is going to come from and plan the best way to target that demographic, we call this market place dynamics.
Not all buyers are the same and either are the properties in which they inspect. Ensuring your property is showcased in the most professional and elegant way can make a huge difference in the final sale price and ultimately determine the amount of money in your pocket.
ATTRACTING BUYERS
BUYER ENQUIRY
Research shows that a property will receive the majority of enquiry from potential buyers within the first two weeks of marketing. During this crucial period it’s paramount to ensure the property is well presented and the advertised price or price guide represents value in respect to the market conditions. There are only two reasons why a property will not receive any or minimal enquiry during this period:
- The property is not marketed well enough
- The property does not represent value in the current market
PRICE EQUALS TIME
In any market, if a property represents great value it should subsequently be sold within a shorter period of time however on the contrary to this, if a property does not represent value it can stay on the market for a prolonged period of time often only to be sold below the initial pricing feedback received at the beginning of the campaign. The longer a property stays on the market the less likely it will be in achieving a premium result.